This was one of many collaborations with ex-Nike creative director, Dan Richards. It was a side project for a former developer client, Liam Thornton, whose only brief was “I really like shamrocks.” An MIT grad and former Disney and Universal exec, he knew his stuff. So, having him advise you on investments was like making your own luck. Hence, Luck Manufacturing Company. Dan Richards designed the identity, and even drew the iconic mark.
