Lusis

I have enjoyed a number of successful white label collaborations with Stitzlein Studio in the Bay Area. After completing a rebrand for a biotech client that included brand voice and messaging, our client left to help launch a molecular science company. He hired me to create the name, story, brand voice, and messaging, and Stitzlein Studio to create the identity, packaging, and website. Stitzlein Studio also created a brand video, based on my story. The new name is Lusis, and the brand is poised to make molecular testing available to all.