In collaboration with Ziba Design, I’ve been helping Starbucks with product naming for the past few years. One of the most exciting of those products, under the leadership of David Wykes, the Director of Industrial Design at Starbucks, was the evolution of the popular Clover brewer, a beautiful new vertical form factor that grinds and brews a fresh cup of coffee on demand, while reducing filter and coffee waste dramatically. The Clover Vertica has won a number of design awards.
